Blink : The Power of Thinking Without Thinking

Author(s): Malcolm Gladwell


Intuition is not some magical and mysterious property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. For too long we have thought of intuition as a kind of black box at the very core of who we are and why we act the way we do. It's time to open the box.Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good decision-making and bad has nothing to do with how much information that can be processed quickly, but on the few particular details on which people focus.The Tipping Point was a huge bestseller, selling over 630,000 copies in hardcover and paperback combined. The paperback edition still appears on business and trade bestseller lists, as the author's fan base continues to grow.- Just as The Tipping Point found a substantial business books audience, Blink has great appeal to anyone trying to make better decisions at their workplace, no matter their job. Just as Emotional Intelligence defined a new way of understanding business decision-making, so too will Blink revolutionize how we operate at work.

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Product Information

General Fields

  • : 9780713998443
  • : Penguin Books
  • : Allen Lane
  • : November 2005
  • : United Kingdom
  • : books

Special Fields

  • : Malcolm Gladwell
  • : Paperback
  • : good-very good
  • : 277
  • : Illustrations